The Value of Brand Awareness
All marketers understand the importance of brand identity and the part it can play in the consumer decision making process. Research has proven that repeated exposure to a brand will lead to an...
View ArticleEmbroidery: Explained
In a nutshell, embroidery is ‘the multicolour decoration of flexible fabrics by using a needle and yarn’… But to help our customers grasp a better understanding of the process, we have written up this...
View ArticleSelling is a Life Skill we all employ
Like it or not we all live by “Selling” something in one form or another. Sales is defined as the exchange of a commodity for money, reciprocal services or other forms of compensation. In its simplest...
View ArticleWhy Promotional Products Work
Marketing is a hard beast to crack, regardless of which industry you work in, and especially for small businesses. Recent research has suggested that unless brands are willing and able to invest their...
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